Content is a Business Asset

The world’s leading companies are accelerating their digital transformation efforts to keep up with a rapidly changing economy by offering their customers more ways to access their business, cut costs, and streamline daily operations. Etteplan has released three guidebooks that discuss the key role content plays in the field of digitalization, and how to future-proof content while elevating your customer experience.

The guidebooks are divided into three parts:

• Part I: The History of Written Languages, giving a historic overview of writing and laying the foundation for the need for clarity in content
• Part II: Simplifying Technical English, explaining the various efforts over the past decades to standardize content
• Part III: Simplifying Technical English in Practice, informing you how to implement clarity in writing and guiding you each step of the way, including many examples and case studies

Download these guidebooks and learn how to turn your content into a business asset!

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